Fintech startup Epos Now has entered Nigeria, which is considered Africa’s largest market in terms of size and opportunities in the financial services sector.
Epos Now, a global software and payments technology company, supporting over 35,000 retail and hospitality locations across 71 countries, has launched its cloud point of sale (POS) solution in Nigeria, making its first entry into the African market.
According to the statement released on the company’s official website, Epos Now is looking to satisfy a growing demand for affordable point of sale and merchant services technology in sub-Saharan Africa.
The statement reads, “Nigeria has been chosen as the launchpad for Epos Now’s entry into Africa due to its status as a rapidly expanding market for fintech and payment technology. Nigeria has recently established itself as the primary location from which to launch wider expansions into Africa, and Epos Now will be looking to satisfy a growing demand for affordable point of sale and merchant services technology in sub-Saharan Africa.
“In preparation for the expansion, Epos Now has partnered with Epos Solutions Nigeria, a leading provider of point of sale technology in the country.”
“The move follows a year that saw Epos Now enjoy rapid international growth, driven by expansions into Australia, Canada, New Zealand, Ireland, Spain and Latin America.
“Specifically, Epos Now’s system will offer small and medium-sized businesses (SMBs) the ability to open new digital revenue streams, connect to a global customer base, and cater to rapidly shifting consumer habits in the current climate.
“Crucially, the system will also give merchants in Nigeria the opportunity to manage their online and physical operations from a single system.”
Ryan Heaphy, the VP of Strategic Partnerships EMEA, at Epos NOW said: “Nigeria is one of the fastest-growing markets for point of sale and payments technology, and our products and services are well-placed to meet the demand for advanced, affordable cloud POS solutions. With the right partnership in place, we look forward to helping thriving SMBs leverage the latest cloud technology to run their operations more efficiently and reach new customers.”