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Coca-Cola CEO James Quincey Says the Company’s Zero-Sugar Product Will be Biggest Growth in 2021
Coca-Cola Zero-Sugar Products to be Source of Growth in 2021
James Quincey, the Chief Executive Officer, Coca-Cola, has said the company’s biggest growth will likely come from the zero-sugar version of namesake soda.
“Actually, the best growth driver in ’21 and probably for the few years is probably going to be Coke Zero Sugar,” Coke CEO James Quincey stated.
The drink launched nationwide in 2017 as an updated version of Coke Zero, which was 12 years old at that point. Coke Zero Sugar was meant to resemble the traditional Coke soda more closely, but still appeal to health-conscious consumers by leaving out the sugar. And the product has paid off for the company, fueling sales growth even during the coronavirus pandemic.
“Coke Zero grew in 2020 through Covid, and, actually on an absolute basis, is the biggest driver of growth for the company,” Quincey told Sara Eisen, CNBC correspondent.