Consumers to Get Great Deals in the Jumia 2020 Black Friday

Jumia, the largest e-commerce company in Africa, has said consumers would have another shot at purchasing goods at discounted rates in the 2020 black Friday.

Mr. Massimiliano Spalazzi, the company’s Chief Executive Officer (CEO), assured potential shoppers.

He said Jumia, popularly referred to as Amazon of Africa by most American investors, hopes to close the revenue gap created by COVID-19 during this year black Friday.

“The Black Friday campaign has been a success year-on-year, hence the reason we’re hosting it for the 8th time. As it has always been, this year’s campaign will focus on providing support for MSMEs, seeing that it’s been a rather tough year for a lot of businesses.

“This will be a great opportunity to recoup sales that may have run low due to the lockdown brought on by the global pandemic. It is also an avenue to give back to consumers by offering them amazing and cost-saving deals,” Mr Spalazzi said ahead of the event, which is slated to hold from November 6 to 30, 2020.

The e-commerce company, in partnership with brands and sellers on its platform, will offer consumers a wide range of products from electronics, home items, groceries and special deals such as flash sales and treasure hunts.

“We know customers are always on the lookout for the best deals and as such, there will be a significant increase in inventory across all product categories, flash sales on top SKUs.

“The website and app will also feature special stores which will allow buyers see offers prefiltered by prices, free shipping offers.

“Our sellers are also not left out of this exciting opportunity, as we expect to see a daily increase in volume of sales throughout the month of November; in short, christmas is coming early for everyone,” said Jumia Nigeria, Chief Marketing Officer, Olajumoke Bolu-Kujero, said at a Jumia Sellers Conference.

EbyGoods, one of the company’s sellers who spoke on the impact of Black Friday event on her business last year, said “Partnering with Jumia on the Black Friday event has always been of great impact to my business.

“Last year, I recorded 5x the normal sales I was recording by giving huge discounts to customers. I am looking forward to this year’s Black Friday sales as I make my projections for the month of November.”