- Nestoil Group Launches New Corporate Identity
In its bid to reposition as a global brand structured around local content, Nestoil Group has launched a new corporate identity.
Nestoil Group, in a statement made available, noted the renewed identity has been revealed to industry players, captains of industry, media icons, regulators and other stakeholders in Lagos recently.
According to Nigeria’s oil-servicing company, the new corporate identity represented the agenda of Nestoil for growth, market penetration, social investment and economic growth support.
“This repositioning will serve to encourage young entrepreneurs in the energy sector while furthering the business’ motive as an indigenous brand making a true difference.
“The Nestoil brand is now reborn and better equipped to take the industry and keep delivering exceptional value,” a post on its official site stated.
Nestoil, Nigeria’s largest indigenous engineering, procurement, construction and commissioning (EPCC) oil-servicing company, further noted that the new corporate identity is also a result of the company’s efforts to re-engineer its entire brand strategy, position and build a compelling brand story around its core values, vision and mission.
“In addition to a refreshed logo, the Nestoil brand has adopted a refocused pay offline –‘delivering exceptional value.’ The tag line embodies the value proposition, vision, mission and corporate ethos of the oil and gas giant,” Nestoil said in a statement.
According to the Group Managing Director, Nestoil Group, Dr Ernest Azudialu-Obiejesi, the company’s new identity was triggered by its quest to continue to play in the highly competitive oil and gas industry as a leader.
He assured that the group would become increasingly more strategic in capacity building, technical knowledge acquisition and contribution to the growth of the sector.
Azudialu-Obiejesi said Nestoil was more poised and equipped to face the challenge of increasing Nigerian’s contributions to the growth of the sector.
“The journey of Nestoil started 28 years ago, long before the Nigerian Oil and Gas Content Development Act was passed. What was unique about our identity when we started was a corporate culture that supported and enhanced innovation,” he said.