YouTube, MTN Partner To Support Indigenous Content

• YouTube, MTN Partner To Support Indigenous Content

In an attempt to support the growth of YouTube Creators in Nigeria, the Video sharing platform has unveiled two initiatives.

The initiatives, as disclosed by YouTube include YouTube-driven promotional campaign and a partnership with MTN.

The YouTube-driven promotional campaign will feature upcoming content from top local YouTube channels and creators; it will showcase a broad collection of verticals and local content from genres like entertainment, food, beauty, comedy and sports.

Also, the MTN partnership would enable the creators to have access to free data for three months.

The telecommunication company also introduced new offerings for consumers to take up so they can watch more of their favourite channels.

This was made known an event graced by top Nigerian YouTube creators, entertainers, movie industry experts, influencers as well as media, in Lagos.

The creators, during the event, got the MiFi devices and free internet access for the next three months to help them share more content, more conveniently.

“Helping more creators to get discovered and succeed, and making it easier for more people to be able to access the platform through affordable data plans is essential to us,” Google’s Country Marketing Manager in Nigeria, Olumide Balogun said.

“We are committed to supporting creators to develop locally relevant content.

“In addition to YouTube Week in June and the Mr Eazi emPawa Africa partnership announced in July, we have also awarded play buttons to creators as they hit subscriber milestones this year.”