- Black Friday: Jumia Calls for Quality Products, Best Deals
In an effort to give shoppers an unrivaled experience on Black Friday, Jumia, Africa’s leading e-commerce platform, has called on its sellers to offer the best deals and ensure only quality products are sold.
The company’s Chief Operating Officer, Omolola Oladunjoye, made the call while addressing sellers during Jumia’s Annual Sellers’ Conference in Lagos.
The company also reiterated its commitment to selling only genuine and quality products on the platform.
She encouraged sellers to align with Jumia’s quality standard by uploading correct images that reflect the goods they are sending to customers. This, she said is important, especially as Black Friday (8th -29th November 2019) approaches.
“If you listed sub-par products on the Jumia platform and a consumer discovered it after a purchase, the product will be returned to the seller and the consumer will be refunded 100%. What this means for you as a seller is zero revenue. But as a business, that’s not the kind of experience we want to give our consumers. The satisfaction consumers derive from buying genuine products has good implications on your revenue too,” she noted.
“You need to start thinking of the deals that will attract and appeal to our consumers. We have shared with you data on some of the fast-moving products on the platform. One strategy to drive sales during Black Friday is to make as many deals as possible available and ensure your prices become relatively cheaper than the competition,” Salma Bencherif, chief marketing officer at Jumia said.
More than six sellers were rewarded during the annual conference for categories such as Top Sales Award of Excellence; Jumia Commercial Sales Award; Jumia Top Rated Seller Award; Jumia Lifetime Seller Achievement Award; Quality Award of Excellence; Referral Winner; and Assortment Challenge Winner.