- Flour Mills Wants Policies Favourable to Local Firms
Flour Mills of Nigeria plc has appealed to the Federal Government to implement favourable policies to encourage local manufacturers, saying that these policies will grow local businesses if implemented effectively.
The Category Manager for noodles, Golden Penny, Chiaka Eluchie, made this appeal in Lagos on Thursday during the Golden Penny Stakeholders Forum and unveiling of Golden Penny Jollof noodles.
She said, ‘‘We want the Federal Government to give us some concessions, protect local manufacturers with favourable policies to compete favourably at the global market. We have expertise in making most of the products coming into the country. These policies would grow local businesses if implemented and you know that Nigerian economy is heavily based on the manufacturing industry, so if we do well, Nigeria will do well.’’
Eluchie added that the Golden Penny jollof noodles was derived from a unique blend of spices designed to meet consumers’ ever changing needs
She said, ‘‘For us, Golden Penny noodles is one of the top three brands in this category for over 10 years, so we are using this launch to excite our consumers by giving them another flavour.
“We have done so much research on wheat flavours and their appeal to consumers, so we decided to come out with Jollof noodles flavour. This brand is one of its kind, made from a unique blend of spices that give that intriguing jollof taste.’’
According to her, Golden Penny which currently holds 10 per cent of the N109bn noodles market share has the intention of increasing the market share even further.