- MTN Partners Clickatell to Launch WhatsApp Chat
South Africa division of Africa’s largest telecommunications company, MTN, has partnered with Clickatell, a global customer engagement company, to launch MTN Chat on WhatsApp.
MTN Chat will enable customers to purchase airtime and data bundles during their WhatsApp chat session.
In the future, customers will be able to access customer support and self-service options like upgrades, manage their accounts and receiving low balance alerts.
The Chat is part of MTN vision to substantially enhance its digital offering and boost its customer base through technology.
“Clickatell understands that mobile operators are under increasing pressure to deliver excellent customer service over the digital channels their customers prefer. By offering convenient services over a secure, convenient channel, MNOs can both increase their transactional volume and attract and retain customers — something that is paramount in an age of continuous digital transformation and growing competition,” explains Pieter de Villiers, Clickatell Founder & CEO.
Clickatell has already helped Absa Bank, GTBank, First Bank of Nigeria and United Bank of Africa successfully deploy chat banking capabilities on WhatsApp across Africa.
Meanwhile, the price of MTN shares declined on Tuesday after the Nigerian government through a high court in Lagos insisted MTN Nigeria owes $2.1 billion in back taxes.