- Ghana’s Alomo Bitters Sells 13.9m Bottles in Nigeria in 2018
The popular herbal drink, Alomo Bitters, manufactured by Kasapreko Ltd., a Ghanaian-owned company based in Ghana, sold 13.9 million bottles in the Nigerian market in 2018.
Mr John Adesoye, the Nigerian Sales Representative for Kasapreko Ltd, disclosed this on Friday in Lagos.
A total of 580,000 cartons were sold in Nigeria in 2018, representing 13,920,000 bottles.
The drinks, which sells between N150, N250 and N850 and comes in 100ml, 200ml and 750ml, are called Kasapreko Alomo, Kalahari K20 and Alomo Sachet.
Alomo Bitters, mainly taken by men to enhance their sexual prowess, is also claimed to have herbs that are good for blood circulation with anti-fever properties.
According to Adeoye, the popularity of the product and high demand has led to counterfeiting of Alomo Bitters, which he said has halted the company’s proposed plan to establish a $50 million manufacturing plant in Nigeria.
He said that though the adulteration of the product delayed the establishment of a plant in Nigeria, it, however, did not stop its lovers from consuming it.
“To stop the fake product from circulating in the market and harming consumers, our company came up with rebranding.”
“The rebranding of the product is to stop the fake from circulating the Nigeria market and as well differentiating the original from the fake.’’