Bajaj Electricals to Raise Investment in Nigeria

• Bajaj Electricals to Raise Investment in Nigeria

Bajaj Electricals, an Indian firm, has announced plans to expand its presence in Nigeria by increasing the volume of its investment.

Making the disclosure in Lagos during a meeting with some of its major dealers, the company said that being an important market in Africa and indeed the world, it had seen the need to make its presence felt strongly in Nigeria.

According to the Executive Vice President and Head, Export Division, Bajaj Electricals, Beena Koshy, the firm will continue to deliver quality products to consumers all over the country.

She said, “Nigeria is a very important market for us and that is why we are working tirelessly to come up with products to serve the various needs of its people. Going by the size and strategic nature of the Nigerian market, we knew we had to come make our presence felt.

“In taking our business to the next level, we have identified our relationship with dealers and distributors as very important to driving our expansion and increased investment in the country over the coming months.

“Basically, we are into the business of appliances, fans and lighting. We have ensured that the products we are bringing are powerful and fit the Nigerian environment and weather. We want to give consumers value for their money.”

The Head, Marketing and Sales, MACE Nigeria Limited, the main distributor of Bajaj Electrical products in the country, Sesho Saurav, said the firm would continue to ensure that consumers enjoyed quality items at affordable prices.

“We are confident that our products will compete well in the market. Our target is not just to bring quality products into Nigeria, but also ensure that they are affordable for consumers,” he stated.