Gbam, Taxify to Reward Customers

• Gbam, Taxify to Reward Customers

Gbam Lottery, a lottery and gaming company, has announced a partnership with Taxify to reward its customers.

Taxify is a ride-hailing platform with more than 10 million users in over 25 countries,

Gbam said in the statement that the collaboration would strengthen brand loyalty with its customers.

As part of the partnership, the company said its clients would enjoy a ‘win-win’ regime in which everyone that plays the technology-driven lottery would eventually become a winner.

According to the firm, some players who did not win cash will not be left empty handed, but compensated with a free taxi ride worth N1,000 on Taxify; anywhere in the country.

The Chief Executive Officer, Gbam Lottery, Tawa Bolarin, said that the carefully selected partnership with Taxify was in furtherance of Gbam’s mission to be the brand of choice for transformation, “by making every scratch card a winning card, which carries more value than the face value of the scratch card.”

He said the company recently announced a similar partnership with SPAR supermarket, Konga Online and City Dia Supermarket and was working fervently to expand its portfolio to reward partners.