- Union Bank Launches Elite Banking for Middle Class
Union Bank of Nigeria (Plc) has launched the Elite Banking Segment to reaffirm its retail banking franchise.
The launch, the lender said, would enable it provide a range of personalised banking services targeted at the emerging middle class.
“With the launch of the segment, the emerging middle class now gets to enjoy value added banking benefits which are usually reserved for high net worth individuals. Some of these include an Elite Associate or relationship manager dedicated to them, access to exclusive Elite lounges at select Union bank branches where they can carry out banking privately and Priority pass cards which among other benefits grants them access to 850 airport Very Important Person (VIP) lounges around the world,” the lender said.
It also provides benefits, such as zero maintenance fees on accounts, higher interest rates, premium discounts on loans and at select local partner stores, and an Elite Card, which gives them automatic membership to the MasterCard Platinum programme for which they enjoy exclusive lifestyle offers for travel, dining, entertainment and lots more.
Head, Elite & Royalty Banking, Dayo Odulate, expressed the bank’s intention to provide its customers with access to unique banking services that fit their lifestyles.
She said: “Union Bank recognises the need to pay special attention to the middle class. From extensive focus group sessions with our customers, we identified that there is a gap in service delivery to this class of people in the industry and the Elite Banking segment has been created to plug that gap.
“The Elite Banking proposition, ‘It’s All About You’, clearly shows how we intend to engage with our Elite Banking customers. From personalised service by dedicated relationship managers, to higher interest rates on savings and investments and special discounts on loans, we intend to support them fully in achieving their life goals and dreams”.
Retail Banking Director, Carlos Wanderley, said Union Bank is building on its retail banking.
“The newly-introduced Elite Banking offers is targeted at hardworking Nigerians and is our way of rewarding all the hard work that they do as they strive to achieve their personal goals. The launch of this segment is in line with Union Bank’s objective of providing simpler and smarter banking solutions and we are pleased to present this new offering to our esteemed customers.” he said.