Jumia, one of Africa’s largest online stores, has commenced discussion with Nigeria’s top five affiliate marketers to discuss the opportunities and the future of affiliate marketing in Nigeria.
Affiliate marketing is a performance-based marketing tool whereby each affiliate partner is rewarded for each visitor or customer he or she brings on the partner’s website.
Affiliate marketing usually takes the form of traditional ads, which are called banners, placed on the affiliate’s website, redirecting to the e-commerce’s website.
This type of mutually-beneficial marketing collaboration has proved most successful. “Indeed, it now accounts for a very high share of Jumia’s total traffic on its website,” the online store said in a statement.
Meanwhile, discussions at the roundtable were centred on ways to increase Jumia’s visibility and brand identity on its affiliate partners’ websites, as well as how affiliate partners have benefitted from Jumia’s collaboration.
According to an A-list affiliate marketer, Mr. Pascal Okafor (www.naijatechguide.com), Jumia Nigeria has reached the “highest of heights” and become the leading African online retailing company.
He said, “I believe affiliate marketing had something to do with it. Now, the opportunity has come for Nigerians to make money online as an affiliate with Jumia.
“The potential revenue that can be generated for affiliate partners is enormous and anyone is welcome to join and earn good money from it.”
Another affiliate marketer, Jackson Bassey (www.talkmuzik.com), stated that Jumia’s affiliate programme gave affiliates the opportunity to generate income from the comfort of their home. “I earned over a million naira in the just concluded 2015 Jumia Black Friday Sales. Can you imagine,” he said.
The Managing Director of Jumia Nigeria, Fatoumata Ba, said, “Our vision for the affiliate programme has been to create a seamless avenue for all bloggers or website owners to earn substantial income conveniently from our collaboration while increasing our brand awareness to their visitors and followers.”
He said, “It is a collaboration we are most proud of and will work towards further strengthening.”