Battle in Smartphone market continues as infinix pushes

Samsung galaxySamsung Electronics Co.'s global smartphone market share fell more than 3 percentage points in the second quarter. Photographer: Andrew Harrer

Competition in Nigeria’s Smartphone   market is unwavering as the big players try to stamp their dominance while new entrants such as Infinix Mobility and others are pushing with new devices. Notwithstanding, few years ago, the Nigeria mobile market was dominated by the likes of Nokia, Apple, Samsung, HTC and Blackberry. Then came Tecno with cheap and affordable smartphones, within  few years it became a popular Smartphone brand in Nigeria.

As noted, Tecno made it to the second spot of that list for its success in selling millions of cheap and affordable smartphones to Nigerians. Ever since then other new Smartphone brands have flooded the Nigerian market with affordability. The success of Tecno in Nigeria has encouraged these new smartphone brands to enter into the Nigerian mobile market with cheap and affordable smartphones with very awesome configurations.

Infinix Note 2  is one of the new smartphone brands in Nigeria. Infinix mobility company is one of the biggest electronics company in China that develops and sell top quality smartphones. Now they have entered the Nigerian market with the Infinix Note 2 Smartphone and other accessories. However, a  cursory look into the Nigeria Smartphone market  indicates influx of various phone brands which is attributed to the vibrancy of the market, occasioned by its youthfulness.

Information technology experts say the entrants are associated with the level of internet penetration in the country, in the last decade, and the quest for affordable phones that can perform the functions of expensive high-end phones. Recently, the market witnessed the entrant of Infinix NOTE 2 with cheap price, while others have trended in the same market space pushing forward   affordability as their bait.

According to Seun Ajiboye, E-Commerce Manager, Infinix Mobility, at a briefing in Lagos, said Infinix NOTE 2 was introduced to raise the bar in smartphone brands in the Nigerian market. His words: “since we entered the Nigerian market three years ago, we have had positive response from customers and with the Infinix NOTE 2 we intend to raise the bar because it is one of our most advanced smartphone yet in terms of design and features”.

While listing the features of the NOTE 2, Ajiboye stated that the NOTE 2 comes with exciting specs customized for daily use. In his words: “The Infinix NOTE 2 offers a bright and large 6.0 inch screen with slim bezels that maximizes the space of the display. Its stunning HD 720 X1280 resolution display reproduces natural colors with deep contrast andThe 6.0 inch screen enhances productivity. With the Infinix NOTE 2, carrying out tasks such as emailing, writing down notes or even business Visio-conferences will be fun and easy to accomplish”.

Speaking on the phone’s functionalities, he stated; “the NOTE 2 possesses an advanced 13 Mega pixel rear camera and an optimized 3P lens 2 Mega pixel front camera f/2.0 aperture. The rear camera features a Samsung  S5K3M2 ISOCELL CMOS sensor and  5P lens with an f/2.0 sensor aperture offering a 78 degree shooting angle.”

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About the Author

Samed Olukoya
Samed Olukoya is the CEO/Founder of investorsking.com, a digital business media, with over 10 years' experience as a foreign exchange research analyst and trader. A graduate of University of East London, U.K. and a vivid financial markets analyst.

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